Startup founders: frame your business as a story!

The route to a yes

The goal of every communication – especially a pitch – is to get an ASK that fuels progress of your business. The power of yes belongs to the audience and therefore how people experience you and your content is critical.

Are you being clear, concise and compelling when talking about your business? Do people nod, understanding the story?

Are you actively engaging your audience or simply reciting information? Do people lean in?

Do you feel credible and confident? Do people’s comments convey their belief in you and your story?

Your job is to equip and inspire your audience to say yes to your ASK. Framing your business as a compelling and cohesive story, and being authentically yourself as the storyteller, is the route to a yes.

Two most common blindspots

It’s natural for founders to see their startup from their own perspective only. As a result, they fail to curate their content to fit what their audience cares about and can digest. They also overlook story as a powerful tool to showcase their startup and their passion for it. These are two ways founders can become stuck in their communications.

The route to a great pitch

Communications Coach Inge Christensen has coached hundreds of pitches, identified the challenges and developed a 5-step approach to help founders succeed. With Inge, you’ll find…

  • CLARITY. Simplify key messages.

  • STORY. Frame your business as a Value Story.

  • PROCESS. Learn ways to be pitch-ready, faster.

Founder testimonial

Inge was excellent at picking out the “nuggets” and pushing our team to cut elements outside our CORE message. We have taken the learnings from our coaching sessions with Inge into literally every meeting and presentation.
– James / Co-Founder, VoxNeuro.com

See more testimonials.

LinkedIn article: Can you draw your business on a whiteboard?